Everything You Need To Know About Korean Beauty: Tips, Tricks, Secrets

Author: Veruska Anconitano, Korean Beauty Lover And Korean Beauty JournalistAuthor information
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Veruska Anconitano
Veruska Anconitano is a Korean beauty expert, combining her expertise as a seasoned journalist with a deeply personal passion for K-beauty.
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Korean beauty, also known as K-beauty, has rapidly evolved from a niche interest to a global sensation, captivating beauty enthusiasts worldwide. K-beauty’s unique blend of tradition, innovation, and holistic approach to beauty has redefined our understanding of skincare and makeup. This comprehensive guide, meticulously curated by a seasoned expert who deeply understands K-beauty’s intricacies, is designed to take you on an enlightening journey into the heart of Korean beauty

We delve into the unique beauty standards that form the foundation of K-beauty, standards that celebrate radiant, youthful skin and natural features. We explore the world of Korean hair products, a realm filled with innovative formulations designed to nourish and rejuvenate your hair from root to tip. We also closely examine the advanced beauty devices that have become synonymous with K-beauty, which harness cutting-edge technology to bring professional skincare treatments into the comfort of your home.

This guide also offers a deep dive into Korean skincare, a world that revolves around multi-step routines, unique ingredients, and an unwavering emphasis on hydration and prevention. We explore the art of Korean makeup, a subtle dance of enhancing one’s natural features to achieve a fresh, youthful look. 

Finally, we take you into the indulgent world of Korean beauty and spa treatments, where beauty is not just about looking good but also about feeling good and nurturing your well-being. From traditional Korean bathhouse rituals to high-tech facial treatments and cosmetic surgery, we explore how K-beauty offers a holistic approach to beauty and wellness.

Whether you’re a seasoned K-beauty enthusiast or a curious newcomer, this guide is designed to provide you with a wealth of knowledge and insights into Korean beauty. It’s not just about introducing you to products and routines; it’s about helping you understand the philosophy and lifestyle that underpin K-beauty, a philosophy that sees beauty as an integral part of overall health and well-being.

Understanding Korean Beauty Standards and Aesthetics

Korean beauty standards, a pivotal element of the K-beauty allure, have a unique charm that sets them apart. They are the results of centuries of history that have shaped the actual idea of beauty in Korea, as well as explained in this article on the history of Korean beauty.

These standards are characterized by a youthful, radiant, and ‘glass-like’ skin appearance, often called ‘glass skin.’ The emphasis is on nurturing a healthy, hydrated, and naturally glowing complexion, starkly contrasting with the Western approach of covering imperfections with heavy makeup

K-beauty standards are not just about skin, though. They extend to facial structure, with a slim, V-shaped face, often referred to as a ‘heart-shaped face,’ being highly valued. This face shape, characterized by a pointed chin and high cheekbones, is considered the epitome of beauty. Korean idols like Bae Suzy and Irene from Red Velvet are often praised for their V-shaped faces, which align perfectly with these beauty standards.

Korean Idols face shape

Another key aspect of Korean beauty standards is the preference for double eyelids and large eyes. These features are considered attractive and are often achieved through makeup techniques that create the illusion of bigger and brighter eyes. For instance, Korean idols like Taeyeon from Girls’ Generation and Jimin from BTS are known for their large, expressive eyes, often highlighted with subtle makeup techniques.

Korean Idols eyes

While admired for their emphasis on a youthful and well-groomed appearance, Korean beauty standards can also present significant pressures to conform, particularly given their specificity and the societal emphasis on physical appearance. The desire to meet these standards can sometimes lead individuals to extreme measures, including rigorous beauty routines, strict dieting, and even plastic surgery. 

In fact, South Korea has one of the highest rates of plastic surgery per capita in the world, and it’s been called the “Cosmetic Surgery Capital of the World”. Procedures ranging from double eyelid surgery to create the desired larger, rounder eyes to jawline surgery for the coveted V-shaped face have become increasingly commonplace. Societal pressures and accepting and normalizing plastic surgery within Korean society fuel this trend. 

However, it’s important to note that while plastic surgery is widely accepted in South Korea, there’s a growing movement within Korea, particularly among younger generations, challenging these rigid beauty standards and promoting the acceptance of diverse beauty. This shift is reflected in the increasing popularity of “bare-face” makeup and the growing acceptance of diverse body types and facial features in Korean media. Korean idols like Hyuna and G-Dragon have been at the forefront of this trend, often appearing in public and on social media without makeup, challenging traditional beauty standards and promoting self-love and acceptance.

Korean Idols make up free

There’s a growing acceptance of diverse body types and facial features in Korean media, signaling a move towards more inclusive beauty standards. Korean idols like Hwasa from Mamamoo and Joy from Red Velvet, too often and wrongly accused of being “fat”, have been praised for embracing their unique body types and challenging the traditional thin ideal.

Korean Idols body shape

In conclusion, while Korean beauty standards can be demanding and even daunting, they are evolving, and there’s a growing emphasis on individuality, natural beauty, and self-acceptance. Whether you’re a fan of K-beauty or just curious about it, understanding these beauty standards can offer valuable insights into Korean beauty and its global influence.

Korean Hair Products

Korean hair products form a vital cornerstone of the K-beauty phenomenon, offering innovative and targeted solutions for various hair concerns. These products are designed with a philosophy that mirrors the ethos of Korean skincare—nourishing the hair from within to promote health, vitality, and a natural shine that speaks of inner wellness.

Korean shampoos and conditioners are a testament to this philosophy. They often incorporate natural ingredients like ginseng, green tea, and aloe vera, renowned for their nourishing and revitalizing properties. Ginseng, for instance, stimulates hair follicles and promotes growth, while green tea helps soothe the scalp and prevent dandruff. Aloe vera, on the other hand, is a powerhouse of hydration that helps to maintain the hair’s natural moisture balance. These ingredients strengthen the hair, promote a healthy scalp, and prevent hair loss.

Hair masks and treatments are another critical component of K-beauty hair care. These products are designed to provide deep conditioning and repair damage caused by heat styling, environmental factors, or chemical treatments. They often contain ingredients like keratin, which helps to rebuild the hair’s natural protective layer, argan oil, known for its intense moisturizing properties, and royal jelly, which is rich in antioxidants and B vitamins that improve hair health. These ingredients restore the hair’s moisture balance, improve its texture, and enhance its shine.

One standout product in the K-beauty hair care line is the hair essence. Like a skincare essence, hair essence is a lightweight, nutrient-rich product designed to hydrate the hair and improve its texture and shine. Hair essences often contain ingredients like camellia oil, a traditional Japanese oil known for its moisturizing and shine-enhancing properties. These essences can be used on damp hair after washing or on dry hair to boost hydration and shine throughout the day.

Scalp care is another crucial aspect of K-beauty hair care that often gets overlooked in Western hair care routines. In K-beauty, the scalp is seen as the foundation of healthy hair, which requires its care routine. Scalp scrubs help to exfoliate the scalp, removing dead skin cells and product buildup, while scalp toners help to balance the scalp’s pH and control oil production. Scalp treatments, ranging from serums to masks, provide targeted solutions for various scalp concerns, from dryness and itchiness to hair loss.

Korean hair products offer a holistic approach to hair care, focusing not only on the hair itself but also on the scalp. They offer innovative solutions for various hair concerns, from dryness and damage to hair loss, and are designed to nourish the hair from within, promoting health, vitality, and natural shine. Whether you’re a K-beauty enthusiast or looking to improve your hair care routine, Korean hair products offer many options.

Korean Beauty Devices

Korean beauty devices have revolutionized how we perceive and approach skin care. These high-tech tools have successfully bridged the gap between professional skincare treatments and at-home routines, making advanced skincare accessible to beauty enthusiasts worldwide. 

LED light therapy devices are a cornerstone of the K-beauty device arsenal. These devices harness the power of different wavelengths of light to address a wide array of skin concerns, from acne and inflammation to wrinkles and hyperpigmentation. For instance, blue light targets acne-causing bacteria, while red light stimulates collagen production, helping to reduce the appearance of fine lines and wrinkles. These devices stimulate the skin’s natural healing processes, promote collagen production, and reduce inflammation, enhancing the skin’s overall health and appearance.

Facial massagers and rollers are another popular category in the K-beauty device landscape. These devices are designed to stimulate blood circulation, promote lymphatic drainage, and enhance the penetration of skincare products into the skin. They come in various forms, from traditional jade rollers and gua sha tools to high-tech devices with sonic vibrations. For example, jade rollers, often kept in the refrigerator for a cooling effect, are used to de-puff the face and stimulate blood circulation. In contrast, gua sha tools massage the face and neck, promoting lymphatic drainage and relieving tension. Read more about these devices in this facial roller comprehensive guide and choose the best roller among the ones we suggest.

Microcurrent devices have also gained popularity in the K-beauty realm. These devices use low-level electrical currents to stimulate the facial muscles, akin to a “workout” for the face. Often referred to as “non-surgical facelifts,” these devices help tone the facial muscles, reduce puffiness, and improve skin elasticity. Regular use of microcurrent devices can result in a more defined facial contour and a youthful, lifted appearance.

Ultrasonic skin scrubbers are another innovative K-beauty device that has gained traction. These devices use ultrasonic waves to exfoliate the skin and remove impurities gently. The high-frequency vibrations help to dislodge blackheads and excess sebum, resulting in a clearer, smoother complexion. Some ultrasonic scrubbers also have an infusion mode, which uses the same ultrasonic vibrations to enhance the absorption of skincare products, making your skincare routine even more effective.

Korean beauty devices have truly transformed the skincare landscape, bringing professional-level treatments to the comfort of your home. They offer a range of solutions for various skin concerns, from acne and aging to dullness and dehydration. Whether you’re a skincare novice or a seasoned enthusiast, incorporating these devices into your routine can elevate your skincare game and bring you closer to achieving your skin goals.

Korean Skincare

Korean skincare, often considered the bedrock of K-beauty, is globally renowned for its comprehensive multi-step routines, innovative product formulations, and an unwavering emphasis on hydration and preventative care. This approach to skincare has redefined the concept of skincare itself, making it a ritualistic practice of self-care and wellness.

The Korean skincare routine comprises 10 steps: double cleansing, toning, applying essence, treatments (such as serums and ampoules), sheet masks, eye creams, moisturizers, and sunscreen. While this may seem like an extensive regimen, each step serves a specific purpose, contributing to the overall health and vitality of the skin. Moreover, the beauty of this routine lies in its flexibility—it can be customized to cater to individual skin needs, preferences, and lifestyles.

Double cleansing is the first and crucial step in the Korean skincare routine. This process involves using an oil-based cleanser followed by a water-based cleanser. The oil-based cleanser dissolves oil-based impurities like makeup, sunscreen, and excess sebum, while the water-based cleanser removes water-based debris such as sweat and dirt. This two-step cleansing method ensures a thorough cleanse without stripping the skin of its natural oils, leaving it clean, balanced, and ready for the next steps of the skincare routine.

Toners in K-beauty go beyond just balancing the skin’s pH level post-cleansing. They are designed to hydrate the skin and prepare it for better absorption of the products applied in the subsequent steps of the skincare routine. Korean toners often contain hydrating ingredients like hyaluronic acid, which attracts moisture, and soothing ingredients like aloe vera, which calms the skin and reduces inflammation.

Essences, serums, and ampoules form the core of the Korean skincare routine. These products are packed with concentrated active ingredients that target specific skin concerns, from acne and pigmentation to wrinkles and loss of elasticity. For instance, a serum with vitamin C would target hyperpigmentation and dullness, while an ampoule with peptides would address signs of aging.

Sheet masks, another staple in Korean skincare, perfectly embody the K-beauty philosophy of self-care. Soaked in nutrient-rich serums, these masks provide intense hydration and nourishment to the skin. They are also a great way to relax, unwind, and pamper yourself, turning a regular skincare routine into a mini spa session at home. Our sheet mask guide provides more information about this Korean staple and suggests the best ones to try at home.

Eye creams, moisturizers, and sunscreens form the final steps in the Korean skincare routine. Eye creams target the delicate skin around the eyes, addressing concerns like dark circles, puffiness, and fine lines. Moisturizers lock in the previous steps’ benefits, provide the skin with long-lasting hydration, and are available in multiple formulations.

Sunscreens, a non-negotiable step in K-beauty, protect the skin from harmful UV rays, preventing premature aging and skin cancer. In our comprehensive guide to Korean sunscreens, you can look at the best products available.

Acids play a significant role in Korean skincare, and their importance cannot be undermined. Read more about acids in Korean beauty. The same goes for Vitamin C, now a staple in KBeauty and one of the most important Korean anti-aging ingredients.

Korean skincare is a holistic approach to skin health and beauty. It’s not just about the products or the steps; it’s about understanding your skin, catering to its needs, and taking the time to care for it. Whether you follow the 10-step routine or adapt it to fit your needs, K-beauty principles—hydration, prevention, and self-care—can guide you towards healthier, more radiant skin.

Korean Makeup

Much like its skincare counterpart, Korean makeup celebrates natural beauty and youthfulness. The philosophy behind K-beauty makeup is to enhance one’s inherent features rather than concealing them, resulting in a fresh, dewy, and radiant finish that mirrors the skin’s health beneath.

BB creams and cushion compacts are fundamental elements in the Korean makeup routine. These innovative products offer light to medium coverage, seamlessly evening out the skin tone while maintaining a natural, skin-like finish. What sets these products apart is their fusion of makeup and skincare. They often contain beneficial skincare ingredients, such as hyaluronic acid for hydration or niacinamide for brightening, and SPF to protect the skin from harmful UV rays. This dual functionality makes them a perfect choice for those who value skincare as much as makeup.

Eye makeup in K-beauty is all about creating a soft, subtle look that enhances the eyes’ natural beauty. Neutral eyeshadows in shades of brown, peach, or rose are often used to add depth and definition to the eyes without overpowering them. Eyeliner and mascara define the eyes further with techniques designed to create the illusion of larger, rounder eyes. The “puppy eye” look, a popular trend in K-beauty, involves drawing the eyeliner downwards following the natural curve of the eye instead of the western “cat eye” look that extends upwards. This technique gives the eyes a youthful, innocent appearance, like Korean idols IU and Park Bo-Young.

Lip tints are another beloved product in the K-beauty makeup arsenal. These products stain the lips with a wash of color, creating a natural, “just-bitten” look that lasts all day. They come in various formulas, each offering a unique finish. Water tints provide a sheer, fresh color that mimics the look of naturally flushed lips, while velvet tints offer a more intense, matte finish without drying out the lips. Some lip tints even contain hydrating ingredients like hyaluronic acid or soothing ingredients like aloe vera, offering the added benefit of lip care.

In recent years, the gradient lip look, also known as the “bitten lip” look, has become a signature trend in K-beauty. This look involves applying a darker lip tint in the center of the lips and blending it outwards to create a soft, gradient effect. This technique gives the lips a youthful, blooming appearance, often seen in Korean actresses like Song Hye Kyo and Hyeri.

Korean makeup is a testament to the K-beauty philosophy of natural beauty and self-care. It’s not just about creating a beautiful look but also about nurturing the skin and celebrating one’s unique features. Whether you’re a makeup enthusiast or prefer a minimalist approach, the principles of K-beauty makeup—enhancement over concealment, skincare-infused products, and innovative techniques—can offer a fresh perspective on your makeup routine.

Korean Beauty & Spa Treatments

Korean beauty and spa treatments are integral to the K-beauty ethos, offering a holistic approach to beauty and wellness beyond skincare and makeup. These treatments encompass a broad spectrum, ranging from traditional Korean bathhouse rituals, known as “jjimjilbang,” to high-tech facial treatments and even plastic surgery, reflecting how beauty is pursued and celebrated in Korea.

Jjimjilbang is a quintessential Korean experience that combines the benefits of heat and steam therapies with socialization. This ritual involves a series of heat and steam rooms with different temperatures and therapeutic properties. Following these heat therapies, a full-body scrub, known as “seshin,” is performed to exfoliate the skin and remove dead skin cells. This process leaves the skin feeling soft, smooth and rejuvenated. But jjimjilbang is not just about physical cleansing—it’s also a space for relaxation, socialization, and entertainment, with facilities often including restaurants, sleeping areas, and entertainment rooms. It’s a place where people of all ages come together to unwind, chat, and enjoy various health and beauty treatments, making it a unique cultural and wellness experience.

Korean facial treatments are another key aspect of K-beauty spa treatments. These treatments often involve a combination of deep cleansing, exfoliation, extraction, massage, and nourishing masks. Each treatment is meticulously customized based on the individual’s skin type and concerns, ensuring optimal results. High-tech devices, such as LED light therapy machines and microcurrent devices, are often incorporated into these treatments, bringing the benefits of advanced skincare technologies to the spa setting. Techniques like facial acupuncture and contouring massages are also used to stimulate the skin and muscles, promoting blood circulation, collagen production, and overall skin health.

In recent years, Korea has become a global hub for plastic surgery and plastic surgery tourism. The country is renowned for its advanced surgical techniques and high standards of care, attracting people from all over the world seeking to enhance their features or achieve their ideal of beauty. Procedures range from double eyelid surgery and rhinoplasty to more comprehensive treatments like facial contouring and body sculpting. The cost of cosmetic procedures in South Korea, particularly at the top hospitals, is often more affordable than in other regions. For instance, a rhinoplasty at one of the top five hospitals in South Korea can range from $2000 to $3520, while a facelift may cost between $7000 and $11,500. An upper blepharoplasty, a popular eyelid surgery, can be as affordable as $2000. In contrast, the average price for a rhinoplasty in the US is around $7,475, a facelift typically costs around $12,125, and an upper blepharoplasty can range from $4,000 to $6,000. These price comparisons highlight the potential cost savings associated with cosmetic procedures in South Korea, making it an attractive destination for those seeking high-quality aesthetic treatments.

While plastic surgery may not be for everyone, it’s an important aspect of the beauty landscape in Korea, reflecting the country’s pursuit of innovation and excellence in all aspects of beauty.

Korean beauty and spa treatments offer a holistic approach to beauty and wellness, encompassing traditional rituals, advanced skincare treatments, and even plastic surgery. They reflect the K-beauty philosophy of self-care and individuality, offering diverse options for anyone looking to enhance their beauty and well-being. Whether you’re a K-beauty enthusiast or just curious about Korean beauty practices, exploring these treatments can offer valuable insights into Korean beauty and its global influence.

Korean Beauty Tips and Tricks

K-beauty is about products, treatments, tips, and tricks to enhance your beauty routine. Here are some popular K-beauty tips and tricks:

  • Layering: K-beauty is all about layering products from thinnest to thickest consistency. This allows each product to absorb fully and deliver its benefits effectively.
  • Patting, not rubbing: When applying skincare products, pat them into your skin instead of rubbing them. This helps the product absorb better and stimulates blood circulation.
  • Using a sheet mask daily: While this may seem excessive, many Koreans use it daily to give their skin extra hydration and nutrients.
  • Applying sunscreen daily: Sunscreen is a must in K-beauty, even on cloudy days. It protects the skin from UV damage, which can lead to premature aging and skin cancer.
  • Using an overnight sleeping mask: Overnight sleeping masks are a great way to hydrate and nourish your skin while you sleep. They are typically used once or twice weekly instead of regular night cream.
  • Exfoliating regularly: Regular exfoliation is vital to maintaining a smooth complexion. It helps remove dead skin cells and unclog pores, preventing breakouts and improving skin texture.
Korean Beauty Tips and Tricks


Korean beauty, or K-beauty, is more than just a trend—it’s a lifestyle that celebrates beauty in its most natural and holistic form. K-beauty offers a fresh perspective on beauty and self-care, from its unique beauty standards and innovative hair products to high-tech beauty devices and comprehensive skincare and makeup routines. 

Whether you’re a seasoned K-beauty enthusiast or a curious beginner, we hope this expert-curated guide has provided valuable insights into Korean beauty. Remember, the essence of K-beauty lies in its emphasis on individuality and natural beauty, so feel free to adapt these practices to suit your unique beauty needs and preferences. 

As you embark on your K-beauty journey, remember that beauty is not just about looking good—it’s about feeling good and taking care of yourself, inside and out. So, embrace the K-beauty philosophy of holistic beauty, and let your natural radiance shine through.

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